Choosing the Right Business Model Early On

Choosing the right business model isn’t just about revenue—it’s about sustainability. Founders should consider their audience’s buying behaviors, the size of their market, and how their solution fits into daily life. For example, a subscription model offers recurring revenue and predictability, but it may not fit every industry. A service-based model offers high customization but can be difficult to scale without hiring more people. Product-based businesses may offer higher profit margins but often require significant upfront investment in inventory. Early-stage founders should also experiment with different pricing strategies, testing what customers are truly willing to pay. The key is to remain flexible—what works in the first year may need to evolve as the company grows. The best business models balance customer value with profitability and scalability, setting the stage for long-term sustainability.